What we do
Carter Halliday specializes in communications for colleges and independent schools. Here are some examples of recent projects:
- targeted fundraising brochure for Boston University
- viewbook and search brochure for Trinity College
- campaign case statement for Phillips Academy/Andover
- print and e-mail appeals for St. John's High School
- strategic plan for HNRCA at Tufts University
- guide for first-year students at College of the Holy Cross
- viewbook for Miss Hall's School
- annual report of gifts for Harvard Law School
Our work involves:
Development of communication strategies
We conduct research and deliver written briefs to define objectives, audiences, and specific steps for success.
Development of themes and messaging
We discover differentiating characteristics and work with writers to articulate messages and bring them to life.
Development of campaign names and brand identities
We create meaningful‚ memorable names and identifying marks‚ helping to establish tone‚ recognition‚ and connection for campaign communications and institutional initiatives.
Design and production of complex publications
We create admissions viewbooks and campaign case statements that engage‚ inform, and persuade audiences.
Online focus groups
We create, deliver, and analyze the results of web-based surveys to validate creative strategy with selected audiences.
Strategy and design for web sites
and other web-based communications
We help clients devise a coherent strategy for using the web to achieve new goals and advance their institutional agenda.
Web standards and content management
We implement our designs by adhering to "web standards" and current best practices in site development. We integrate a flexible content management system (CMS) that creates web-based community and allows clients to maintain their own site content.
Direction of photography and illustration
We select from a talented pool of photographers and illustrators and direct their work.
Printing supervision
We follow our print projects through to delivery, reviewing each job on press and making sure all results exceed expectations.
Project management
We oversee all aspects of the communications process: creative brief, discovery, budget, schedule, design, writing, photography, and implementation.
| 
